USE CASES
Points of Sale
Chain stores, independent shops, factory outlets and convenience stores
Footfall is one of the main indicators of your shop’s attractivity, alongside sales.
By measuring footfall, you can put the right tools in place to improve outlet’s performance.
Counting your customers will enable you to :
- Measure the conversion rate and the attraction rate (window count)
- Adapt your sales force to your customers’ time habits
- Know the return over invest on communication campaigns and promotion, etc.)
- Track the development of your business over time
Public Access Buildings (ERP)
Museum, swimming pool, auditorium, commercial building, amusement park
Depending on its surface area and its evacuation systems, every establishment open to the public is required to comply with maximum instantaneous attendance limits. Counting visitors at the entrance to your establishment is the only way to know how many people are coming in real time and to guarantee the quality of your welcome and the safety of your visitors
- Manage the number of visitors in real time
- Alert security staff if your capacity is exceeded
- Manage the different areas of your establishment
- Analyse visitor numbers and attendance by period
Smart Buildings – Commercial
Office buildings, Coworking spaces, social spaces
Understanding how spaces in office buildings are occupied makes it possible to analyze their function and optimise their use.
By correlating data from the connected building, it is now possible to :
- Optimize energy management: control heating, ventilation and air conditioning flows based on occupancy
- Analyze the occupancy of each space to optimize surface areas, specifically for meeting rooms
- Inform users of waiting times and occupancy rates for social areas: company restaurant, sports hall, etc
- Perform predictive maintenance based on usage rather than scheduled intervals
- Manage the energy consumption of an asset according to its use
Shopping Malls
Shopping arcades, brand villages, department stores, hypermarkets, business parks
The attractiveness of a retail site depends directly on its footfall. This information is therefore essential for monitoring current visitors numbers and anticipating changes to the site, such as events or construction works.
It’s also the only way to justify the value of your premises to retailers. Knowing the number of visitors allows you to :
- Increase the value of commercial leases
- Study traffic flows
- Measure the impact of communication campaigns
- Carry out analyses by shop or point of sale
Public reception points
Tourist office, media library, town hall, museum
The footfall indicator is the primary criterion for measuring the attractiveness of your space. It is also allows you to set up and adapt a relevant reception and information distribution plan.
Counting your visitors allows you to :
- Organise your staff according to visitor numbers in real time
- Structure your reception area
- Measure the impact of communication campaigns
- Justify your budget and grant applications
- Keep track of tourist numbers
Temporary Counting
Temporary exhibitions, events, works, site surveys
Studying the flow of people is a key data (KPI) in the organization of events :
- Ensuring public safety (FMI)
- Measuring the success of the event
- Knowing the return on investment of a communication campaign
- Improve the organization
- Solicit partnerships
More generally, temporary counting can be used to : - Carry out pre-studies for implementation or works
- Evaluate new concepts
Traveler Management
Airports, railway stations, underground stations and bus stations
The management and the organization of this type of site depends mainly on their number of passengers.
This data is therefore essential for :
- Improving user satisfaction
- Plan works
- Study hot and cold zones
- Improve the fluidity of waiting areas by informing users
- Carry out cleaning operations according to traffic flow
Others
People counting can be applied to a multitude of projects as long as they involve the presence of visitors or users.
Crossed with other information, the counting data can be used in industries, public transportation or any places intended to accommodate the public.
